Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva, "Consumers’ Need for Uniqueness and The Influence of Persuasive Strategies in E-commerce”, Proceedings of the 13th International Conference on Persuasive Technology, PT, July 2018.
Ifeoma Adaji, Czarina Sharmaine, Simone Debrowney, Julita Vassileva, Personality based Recipe Recommendation Using Social Network Graphs”, Proceedings of the 20th International Conference on Human-Computer Interaction, HCII, July 2018.
Ifeoma Adaji and Julita Vassileva, “Towards Understanding Users’ Motivation in a Q&A Social Network Using Social Influence and the Moderation By Culture”, Proceedings of the 25th International Conference on User Modelling, Adaptation and Personalization, (UMAP), ACM publication, July 2017.
Ifeoma Adaji and Julita Vassileva, “Towards Improving E-commerce Users’ Experience Using Personalization & Persuasive Technology”, Proceedings of the 25th International Conference on User Modelling, Adaptation and Personalization, (UMAP), ACM publication, July 2017
Ifeoma Adaji and Julita Vassileva, “The Impact of Age, Gender and Level of Education on the Persuasiveness of Influence Strategies in E-commerce”, Adjunct proceedings of the 12th international conference on Persuasive Technology, Amsterdam, Springer, April 2017.
Adaji, I., & Vassileva, J. (2017, July). A Gamified System for Influencing Healthy E-commerce Shopping Habits. In Adjunct Publication of the 25th Conference on User Modeling, Adaptation and Personalization (UMAP 2017), pp. 398-401. ACM publication.
Odiete, Obaro, Tanvi Jain, Ifeoma Adaji, Julita Vassileva, and Ralph Deters. "Recommending Programming Languages by Identifying Skill Gaps Using Analysis of Experts. A Study of Stack Overflow." In Adjunct Publication of the 25th Conference on User Modeling, Adaptation and Personalization, pp. 159-164. ACM, 2017.
Ifeoma Adaji and Julita Vassileva, “Tailoring Persuasive Strategies in E-Commerce”, proceedings of the Personalization in Persuasive Technology workshop of the 12th international conference on Persuasive Technology, Amsterdam, April 2017.
Ifeoma Adaji, Julita Vassileva, “Perceived Effectiveness, Credibility and Continuance Intention in E-commerce. A Study of Amazon”, Proceedings of the 12th International Conference on Persuasive Technology, Amsterdam, April 2017.
Ifeoma Adaji, Julita Vassileva, “Towards Improving E-commerce Users Experience Using Personalization & Persuasive Technology” Adjunct proceedings of the 12th international conference on Persuasive Technology, Amsterdam, Springer, April 2017. pp. 64-65
Ifeoma Adaji, Julita Vassileva, “Towards Understanding User participation in Q&A Social Networks Using Profile Data”, Proceedings of the 8th International Conference on Social Informatics, SocInfo, November 2016.
Ifeoma Adaji and Julita Vassileva, “Modelling User Collaboration in Social Networks: A User Data Analytics Approach”, Proceedings of the 24th International Conference on User Modelling, Adaptation and Personalization, UMAP, July 2016.
Ifeoma Adaji and Julita Vassileva, “Improving E-Commerce User Experience with Data-Driven Personalized Persuasion & Social Network Analysis”, Extended Proceedings of the 24th International Conference on User Modelling, Adaptation and Personalization, UMAP, July 2016.
Ifeoma Adaji and Julita Vassileva, “Evaluating Persuasive Systems Using the PSD Framework”, Proceedings of the workshop on Comparative Evaluation in User Modelling, Adaptation and Personalization, EvalUMAP, (held as part of the UMAP 2016 conference) July 2016.
Ifeoma Adaji and Julita Vassileva, “Persuasive Patterns in Q&A Social Networks”, Proceedings of the 11th international conference on Persuasive Technology, Salzburg, Austria, April 2016.
Ifeoma Adaji and Julita Vassileva, “Evaluating Personalization and Persuasion in E-Commerce”, Proceedings of the Personalization in Persuasive Technology workshop of the 11th international conference on Persuasive Technology, Salzburg, Austria, April 2016.
Ifeoma Adaji and Julita Vassileva "Predicting Churn of Expert Respondents in Social Networks Using Data Mining Techniques: A Case Study of Stack Overflow," 2015 IEEE 14th International Conference on Machine Learning and Applications (ICMLA), Miami, FL, USA, 2015, pp. 182-189.
K. Wu, J. Vassileva, Y. Zhao, Z. Noorian, W. Waldner and I. Adaji, "Complexity or simplicity? Designing product pictures for advertising in online marketplaces," Journal of Retailing and Consumer Services, vol. 28, pp. 17-27, 2015.
K. Wu, Z. Noorian, J. Vassileva and I. Adaji, "How buyers perceive the credibility of advisors in online marketplace: review balance, review count and misattribution," Journal of Trust Management, vol. 2, 2015.